Fernanda Aceves is a digital strategist and public relations expert with over 12 years of experience building brands across the luxury, hospitality, and entertainment industries. Known for her multicultural perspective and storytelling-driven strategies, she has collaborated with global names including Montblanc, HOLA! USA, Hyatt, Grupo Habita, and the Formula 1 Mexico Grand Prix. A proud military spouse connected to the U.S. Army community, Fernanda brings adaptability, leadership, and cross-cultural communication into every project she leads. Before launching her agency, JoyIgnitePR, in 2022, she directed PR and digital campaigns for international lifestyle brands, restaurants, and artists, developing a strong ability to connect brand identity with measurable digital impact. Today, Fernanda leads JoyIgnitePR with a focus on data-backed marketing strategies, social media growth, and media positioning for clients across the United States and Latin America, while actively supporting small businesses and fellow military families through education, workshops, and community initiatives.