Sierra Redmond is the CEO of East Star Media. East Star Media Inc. is a digital media and consultant agency geared toward connecting unique and underserved audiences such as military and minority groups with travel, tourism and hospitality organizations. The company was created and Established in 2019 by Sierra L. Redmond, MSTT who recognized a need and opportunity to combine the use of multimedia and travel + tourism to help bridge the gap. Today, she helps travel, tourism and hospitality companies creatively and efficiently reach unique and underserved audiences while aiding those audiences in finding opportunities within the travel and tourism space. We understand the role that multimedia plays in the success of the tourism industry and that this is an industry that should be accessible to all. Travel and Tourism is what makes the world continue evolve and educates us to be open minded and better citizens of this place called Earth. Because of this, each unique group deserves to be given the tools and information to learn, grow and explore and Businesses can benefit from research that can help them to reach their targeted audiences in an authentic and helpful manner. The company also provides unique online travel and cultural immersion experiences and opportunities for families both military and civilian in order to make travel more accessible to all.