Nicte Cuevas is an award-winning Bilingual Brand Strategist and Graphic Designer who uses empathy-driven tactics to help evolve, invigorate, and amplify businesses’ unique brand positions. Nicte translates the complexities of color into nuanced, purpose-driven stories using color psychology and intentional messaging tools. She co-creates captivating messages with brands to prompt emotional and cultural connection among desirable audiences, for profitable outcomes. Over the last two decades, Nicte has worked on large rebrands and brand management projects across the U.S. and worldwide, in English and Spanish. She loves to contribute to culturally diverse projects and be creatively challenged by serving various businesses and audiences. As a LinkedIn Learning instructor and author, Nicte has empowered thousands of professionals and organizations worldwide. Her courses empower individuals and teams to engage deeply with their brand values and amplify brand recognition in authentic ways. Being a military spouse, Nicte’s impassioned determination in a transitory lifestyle has heightened her commitment to working meticulously while remaining adaptable and communicative. She delivers high-value, time-optimized results through personalized, detailed-focused collaboration. As the principal at Nicte Creative Design, Nicte helps catapult compelling brands toward their goals while fulfilling her mission to use design as a catalyst for positive impact. She’s proudly supported multiple large brands in achieving stellar outcomes, including Adobe Creative Cloud, Adobe Spark with Twitter Business, LinkedIn, Dogs on Deployment (a Purina partnership), and the Houston Zoo. Nicte's work has earned her coveted features in Graphic Design USA People to Watch in 2015 and 2020. Nicte holds a BFA in Graphic Communications from the University of Houston.